Just How Damaging Is The Australian Sun?

Australia is famous for its beaches, blue skies, and endless summers. But behind that golden glow is one of the harshest realities in the world: our sun is stronger and more damaging than almost anywhere else on the planet.

Why the Australian Sun Hits Harder

The southern hemisphere receives higher UV levels than northern regions. Combine that with our clear skies, outdoor lifestyle, and proximity to the ozone hole — and you’ve got a recipe for extreme sun exposure.

In Western Australia especially, UV levels can be dangerous even on cool or cloudy days. You don’t need to feel hot to get burnt. In fact, UV damage happens invisibly — often before you realise.

The Cost of Exposure

• Two in three Australians will be diagnosed with skin cancer before the age of 70.

• WA has some of the highest skin cancer rates globally.

• Sun damage doesn’t just mean burns — it accelerates ageing, creates pigmentation, and increases long-term health risks.

Why Sunscreen Isn’t Enough

Sunscreen is important, but it’s not perfect. It wears off with sweat, water, or time, and it’s easy to miss spots. That’s why dermatologists recommend clothing as your first line of defence — it doesn’t rub off and protects the areas most at risk.

How COVER’D Helps

COVER’D is designed for our WA lifestyle. Every piece is:

• Fashion-forward: sun-safe clothing that looks good, anywhere.

• Fuss-free: easy to throw on, comfortable to wear.

• Effective: our 90% cotton, 10% lycra blend provides a breathable yet protective barrier to the sun.

Whether you’re commuting, heading to the beach, or meeting friends at an outdoor café, COVER’D makes it easy to cover your skin and protect your worth.